Internet Affiliate Marketing – Finding HOT Keywords For Your Campaigns
Keywords are key to a successful internet affiliate marketing campaign, specially if your campaign consists of some pay-per-click (PPC) advertising. However, many people out there don’t know how to find appropriate keywords that will drive them both traffic and sales (conversions).
There are a few things to consider when researching for keywords for your affiliate campaign. One single keyword can make a huge difference in the success of your campaign. It can either cost you tons of money, or earn you a fortune. In the next few paragraphs, I will share with you the techniques I use when researching my niche market for keywords.
First question: Are general keywords good for a campaign? The answer to this question is a big fat NO! General keywords such as money, car and weight loss will usually cost you a lot of money when using PPC, and probably not convert as well as you would like it to. Many people make the mistake of bidding way too much on broad/general, low-converting keywords. The key here is to be relevant. Relevancy is everything when it comes to internet affiliate marketing.
How are you going to promote a website and product under keyword “make money”? if you don’t know exactly what your customers are looking for. If you are selling a “Make Money With Internet Marketing” ebook, pretend you are in buyer’s shoes and ask yourself what you would be interested in buying? If you are interested in buying an eBook that will teach you list building. You should use keywords like “make money by building a list”, or “list building ebook”. As long as the product you are trying to sell has some relevancy to list building, these would be good keywords.
The people that are searching the internet for broad keywords, are usually not looking to buy anything. Your possible customers will type longer keywords in a search engine if they are interested in buying something. When someone types the word “money” on Google, they could be looking for so many things, it would be almost impossible for you to guess. But if someone is searching for “make money by building a list”, we know exactly what they want. Just put yourself in your customer’s shoes, and I’m sure many possible keywords will begin to come to you.
One great thing you can do is search for keywords that will solve people’s problems. Words like “instructions”, “repair”, “tips”, “fix”, “information”, etc. are great words to be part of your keyword. People often are searching for something online because they have a problem with something, and it is your job as an internet affiliate marketer to provide customers with valid solutions to their problems. Good example of solution keywords are “list building eBook information”, or “list building eBook instructions”.
Another approach you can take is to find consumer demand keywords. Words like “purchase and “buy” are great consumer demand keywords. Your customers might type in something like “buy list building ebook”, and if you have that keyword in your campaign, your page might just be one of the first ones they see.
Once you have found a good niche market, and good keywords, search around to see if there are other sites using these keywords. Once you find these sites, look them up on alexa.com. A popular site, usually will have a score under 100,000. So study what that site is doing to promote their product, and implement some of what you learned into your own campaigns. Always write down possible keywords they are targeting, and use them. But remember, if too many people are using the same keyword, that means you will pay more for those keywords when doing PPC. So keep that in mind. You want a great converting keyword that is popular, but not too popular.
Remember, relevancy is key, and the more relevant your keywords are to your articles, ads, and website,page, the more conversion you will see, as you will be sending targeted visitors to your page . I hope I have been able to explain my approach to researching keywords. This method has made many internet affiliate marketers out there a lot of money, and now you can use these techniques to your advantage. So, let’s get researching!
Mario has learned many internet affiliate marketing techniques, including how to find a profitable keywords, from the Wealthy Affiliate University. To learn how YOU can become a successful internet affiliate marketer with WA.