10 AdWords Strategies For New-Start Ups
You have started a small-time business and need all auxiliary units to help you thrive. Online businesses seek recourse from affiliate marketing, back-links, video sharing, SEO and AdWords. You need to realize that nothing will help if you don’t have an efficient platform. Here are 10 AdWords gimmicks that will help you tread these uncharted waters with authority.
Using Keywords to Achieve Social Media SEO Success
The art of Social Media SEO (or Social SEO) lies in your ability to speak without disturbing the conversation. This means keeping your followers engaged while you implement keywords and keyword phrases into your profiles. Search engines love social media and brands that leverage it correctly. Building a Social SEO strategy for your profiles is imperative to your overall web success.
How to Get a Custom “Keyword Focused” URL For Your Facebook Page and Get Ranked in Google!
Creating a Facebook Page for your business serves a variety of purposes. For one, your business page on Facebook which contains a link pointing back to your main website, increases your chances of Google ranking your website in their regular search engine listings. Google likes back links from high profile sites. Since Facebook is second only to Google in worldwide traffic, it makes sense to create a business page. Not only is it free, but you can also do a variety of other things with your Facebook page to build traffic.
Why You Need To Stop Ignoring The Bing Keyword Tool
Why should a Bing keyword tool be of interest to you or anybody? Why not just concentrate on Google traffic? After all over 80 percent of all search engine traffic is generated by Google. While this is true there are a number of reasons why it would be worth your time taking a look at Bing.
Actually the Bing search engine can provide you with some valuable and significant extra traffic that you can easily get which you have been missing. We are all aware of just how competitive it is getting keywords to score highly in Google search engine results so as to attract traffic from the lucrative search engine. But Bing offers an alternative that is much less competitive and therefore gives you a higher chance of dominating in a way you can never dominate the bigger search engine thus enabling you to attract lots of extra traffic, opening up brand new opportunities for you and your site.
Many people do not even have an idea who owns Bing. Bing belongs to MSN which has for a long time been making spirited efforts to offer some serious competition to Google.
The Bing Keyword Tool Advantages
While there are some basics in Bing search that are more or less the same with what you will find in Google like the number of links pointing to a site, however there are a few key areas where the Bing algorithm differs completely with that of the more famous search engine. One example is that Bing places much more emphasis on the age of a domain name than Google does. And so if your site has been around for a longer time than some close competitors you can take advantage of this fact and dominate most of the Bing traffic in your niche. This is a good enough reason for anybody to sit up and start paying close attention to Bing search.
Other Keyword Tools
Word stream provides the Bing keyword tool for free and it has a number of different keyword tools. Firstly there is a keyword research tool containing over one billion keywords. Any search you do will generate a top 100 related keyword phrases.
Then there is a negative keyword research tool. This is ideal if you are running PPC (pay per click) ads and you want to avoid it running when certain keywords are used in a search term. Usually the idea here would be to improve the quality of the leads you generate from your ad campaign and so this is a pretty useful application to have access to.
Even more interesting in this Bing keyword tool is a grouping device. All you do is paste a list of keywords and it will re-organize them and list them in groups that would be profitable for you to target. Then there is a keyword niche finder that will generate sub-niches that you would otherwise have missed for every keyword you enter as well as plenty of long tail keyword phrases.
All this proves beyond any doubt that the Bing keyword tool should not be ignored, instead you can be sure that any attention you pay to it has the potential of yielding enormous extra traffic for you.
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Why You Need To Stop Ignoring The Bing Keyword Tool
DIY Keyword Marketing Vs Paid Services
Keyword marketing is an essential concept that can make or break the success of an Internet company. Just about any business, large or small, has the opportunity to improve its online presence and drive more Web traffic to its website by using the right marketing strategies that involve keywords and increasing page rank.
Introduction to Keyword Density
Search engine optimization has always put emphasis on Keywords; however with the ever changing and evolving algorithm of the search engines (Google in particular), is it really worth to consider keyword density or not?
My answer is yes and no.
Should we mind?
The fact is in the quest of Google for more and more quality content and less and less spam, the algorithm takes less and less consideration of specific keywords but rather the general relevancy of the content as a whole.
Another speculation towards this conclusion is also the fact that whoever was to write an article for readers will actually meet the required density almost naturally.
Does it really hurt to focus on it or not?
No, it doesn’t hurt, at least not directly. The obvious downside is clearly the waste of time spent on something that is done naturally through your genuine writing. Now on the other hand, for all the other aspects of your optimization (beside the main content of your page), keyword density does play a role. Indeed people must be aware that not optimizing a site will get you unnoticed, however thanks to their new algorithm, one should not over-optimize if he or she doesn’t want to be penalized.
The truth is that abuse of keywords will hardly ever come from your main content, but rather from the optimization of all the other factors on your page. This is particularly applicable for these elements:
- Page title
- Meta Tags
- Meta Description
- Images Description
- Headers Tags
I said particularly applicable, which means that because I didn’t list an element here doesn’t mean that it’s not important. To put it simple, it is the same for all the elements of your page.
What is the right percentage?
The difficulty with keyword density is that there’s no magic number! That’s right, the keyword density is a relative value constantly fluctuating as it is usually drawn from the top 10 websites of your keyword. However, the formula itself is simple to understand for the people who are willing to spend some time on it.
Title Density Calculation
If you want to make sure that your density is satisfying for your specific search term, here’s the process:
For this example, we’ll assume that I want to check the keyword density of my page title “Keyword Density by Nicolas Prudhon” for the search term “Keyword Density”.
- Make a Google search of your keyword term, let’s say “Keyword Density”.
- Write down all the 10 page titles.
- Count how many words in your page title. In our case 5 words.
- Count how many times you use your keyword. In our case 1 time.
- Do the same for each page title of your top 10 competitors. The count varies from 2-12 words.
So what do we get from those numbers:
If we make the ration of our keyword and page title length, the keyword density for our search term is:
- Keyword Density: 40
- Density: 20 and 100 and 40 and 50%
The next step is to compare your competitors’ ratios and yours.
- If your density is lower than your competition, you should consider removing some text to increase your keyword density or the search engine may not consider your page as sufficiently relevant.
- If your density is within the range, you are doing a good job.
- If your density is above your competitors, it’s a warning! Consider adding more text to decrease your density, or you’ll be facing the risk to be considered as spamming through over-optimization and may get penalized.
In our case, we are passing the density test.
The same concepts and method applies to each and every element of your website. For the people who still give much importance to the keyword density, I recommend to try to achieve a median ratio, rather than being close to an extreme side; simply because as I mentioned earlier, it’s a fluctuating ratio depending on which site is in the top ten. Playing the average and being in the middle should give you some flexibility.
Nicolas Prudhon is a SEO Strategist with over 10 years of experience, as well as a published author. In his spare time he enjoys folding
4 Keys to Increasing Your AdSense Income Online
Nothing is as frustrating as watching your Google AdSense revenue trickling in cents; $.10 here $.30 cents there and $.0 cents over there. So much for all the hype about guys making thousands a month with AdSense. Me thinks, thiz Adzenz thing be weird!!
Read this article, Try the 4 facts, and up the wall you will drive AdSense!
Internet Affiliate Marketing – Finding HOT Keywords For Your Campaigns
Keywords are key to a successful internet affiliate marketing campaign, specially if your campaign consists of some pay-per-click (PPC) advertising. However, many people out there don’t know how to find appropriate keywords that will drive them both traffic and sales (conversions).
There are a few things to consider when researching for keywords for your affiliate campaign. One single keyword can make a huge difference in the success of your campaign. It can either cost you tons of money, or earn you a fortune. In the next few paragraphs, I will share with you the techniques I use when researching my niche market for keywords.
The Keyword Ranking Tool – A Superior Weapon In Identifying Your Competition
Every marketer dreams of getting their site to the number one spot on Google, easily. Some do, and others never seem to be able to understand why they don’t. This explanation should assist you along your way and at the same time, help you to understand exactly what you need to do and what tool you need to help you achieve your goal.
If you achieve your aim of getting into the number one spot on Google will have a dramatic effect on the number of your visitors. The first position achieves nearly 80% or so of the clicks, the second position around 50% and the third about 30%. By position 5 you are likely to only get around 1 in 10 clicks.
All About The Google AdWords Keyword Bidding Software
AdWords, a major sponsored search platform that allows users to take advantage of targeted keyword research is one of Google’s most productive and profitable products. Using Google AdWords can create your own ads, choose keywords to help them match your ads to your audience and pay only when someone clicks on them.
- AdWords has a new feature called the keyword bid ideas. AdWords uses the bid simulator to generate bid ideas by looking at the keyword, its quality score, competition, past week performance and ICC (incremental cost per click) to determine the bidding opportunities. However, this is slightly different from any other PPC search engine where you can just bid as high as you can and get to the top position for sure.