10 Keyword Blunders That Could Be Costing You Money
Keywords are a crucial part of your website’s SEO. Keywords are what people use to search for sites and if you are not using them properly, your site will not get found. Thus, you will lose sales and money.
If keywords are done correctly it could mean substantial traffic and sales for your online business. However, the process of finding and using keywords is much more involved than you might think. Read the following to see if you are making any of these mistakes with your keyword research and usage.
Factors to Consider in Keyword Selection for Search Engine Optimization
One of the top free SEO tips for beginners is to know the Keyword Competition which is an evaluation of how difficult or challenging it is to rank. Competition varies on how well-known a particular term is in a particular place, country or industry.
In order to successfully find competitive terms, we have to consider first the factors in selecting the best ones. There can be many factors in selecting competitive keywords but I just listed the top 3 factors which I consider as the most important:
1) Type of Keywords
- – this refers to how broad or specific your target words should be and thus you have to determine what type you should choose. These are referred to as the short-tail which is the general or broad and is usually composed of 1-2 word/s; and the long-tail which is the specific one as it is composed of 3 or more words.
In addition, the short-tail helps in bringing huge traffic as it is easier for most people to search for broad words or phrases. However, this leads to highly competitive sites thus, it will be more difficult for one site to rank in Google SERPs. Although after the recent penguin update, Matt Cutts, the leader of Google’s webspam team said that using words/phrases in the same format repeatedly no longer works. It will be instead treated as spam.
On the other hand, the long-tail is considered to be less competitive as it is infrequently searched for, but it can provide significant quality search volume, because people making long tail searches are often those who are willing and ready to buy. Most importantly, Google will not treat long-tail as spam, as long as you’ll use as many variations as you can.
2) Relevance to the target page
- – this is the relevancy, connection or applicability of the certain keyword to the website’s page. Always determine that they are appropriate to the articles in your web page or to the page where it’s linked. People who visit your site and find out that what they’re looking for are not relevant to the content of your page will leave the website in milliseconds.
3) Global Monthly Search Volume
- – this is an estimated monthly average search queries performed on Google and search networks for a period of 12 months. It includes traffic in all countries and languages. It may be best to choose the one with search volume that’s not too high nor too low.
Lastly, always remember to put the interest of your target audience as they are the most important factor beyond the factors listed above. Position yourself to the people who make the search queries, and try to think exactly like them.
To learn more about how to find competitive keywords and phrases, visit Outsource Force blog.
Factors to Consider in Keyword Selection For Search Engine Optimization
Write Good Copy and Don’t Keyword Spam
Everyone knows that content is the most valuable thing online, but not many people are able to tell you what you have to do to make sure that your content is of high quality. Of course, it would take a volume of material to show you all of the steps that are necessary to writing good copy. But there are some things that you can learn quickly that will bring you success. The most important tip that you should learn is not to keyword spam.
You see evidence of keyword spamming all over the Internet and you can recognize it very quickly when you read the content. You will have to use keywords if you want to rank well in the search engine results, but you don’t have to use them so blatantly that the copy has little real relevance and is virtually unreadable.
There is plenty of bad copy on the Internet. Just make sure that you use care when putting keywords on your site. Don’t just throw them into the copy where they don’t belong. It is an art and you can write your web content in a way that your readers will not even notice that the keywords are there.
Look for variations of the keywords that you are using. The content that you write should be valuable and informative as well as keyword optimized. It is okay if your content is not perfect, but you should always proofread your content before you publish it on your site. Poorly written content will lead people to believe that everything about your business is poor.
These are some of the things that you should do to make sure that you are writing the best content for your site. It is not necessarily an easy task, but you can gain a great deal from well written website copy. If you are not able to write good content on your own, hire someone to do it for you.
Saman Rashid is an experienced writer. She has been writing website content copy for more than three years. Contact Saman directly for professional, cost effective copywriting for articles, website content, press releases and sales promotion materials on her website, MS Copywriters.
Why Use a Keyword Generator?
A keyword generator can be a website owner’s best friend. This tool is an easy to use program that provides key information to your business. If you are running a website, you need to know how to tell the search engines to direct traffic to it. The process is simple, but if you are not using a keyword generator, it could cost you a substantial amount of time and money getting traffic to your website. Continue reading
What Bing Won’t Tell You – But You Need to Know
Every major search engine happily gives you published hints and tips on how to optimize your pages for improved rankings on their sites. But when you read these guidelines you quickly discover that most of it is just their own wish list. Things like ‘Don’t write for search engine bots – or – do not hide keywords with a font matching the background color.’ It is all good advice but kind of general and already well known (for at least the past decade.)
But there are always things a search engine will not tell you. And, of course, these are the things that make all the difference in your SEO efforts and results. That said; here are 8 things Bing doesn’t want you to know (In a hurry? Jump to the Magic Formula section at the end):
1.) Your Domain Name Matters – A Lot
Search for just about anything on MSN / Bing and at least three of the top five matches will have some version of that keyword as the domain name. For example if you wanted to optimize for the keyword ‘my domain’ you should try to get the domain name ‘mydomain.com.’ If that is taken, opt for ‘my-domain.com.’ If that’s taken try for a name starting with ‘mydomain’ and ending with a word that is commonly associated. This is called LSI or Latent Semantic Indexing. A good example of this would be ‘mydomainname.com’ or ‘my-domain-name.com.’ BTW, Bing treats dashes as a space so as long as long as the dashes merely separate words, they are treated much like the non dash version.
2.) There is No Sandbox
Here’s some great news for anyone just getting started. Bing does not seem to care about the age of your domain name. There is no ‘sandbox’ like Google has. Many people, myself included, have registered brand new domains and had them ranking in a matter of days.
3.) DotCom Trumps DotNet
Today some search engines like Google will often give.net and.com virtually the same value, and possibly higher value for a.org that is for a recognized non profit organization. Bing however appears to prefer the.com version. You can even see instances where a ‘.co.uk’ site gets high rankings simply because it uses the exact keyword in the domain name and.co is close enough to.com.
4.) We Like Sub Domains
Most web hosts will let you add sub domains to your website. On Bing, if you have the sub domain mydomain.mydomain.com you are in for some potentially great rankings. The same is true if you have my.domain.com, but to a slightly lesser degree.
5.) Less is More – Part One
We have been trained by Google to try to have hundreds of pages of quality content on every website. Bing adheres to the old policy that they are indexing web ‘pages’ not web ‘sites’ (like Google says they do, but Bing apparently really means it.) This means each page is treated on its own merit so a site with one page has the same chances of being ranked as a site with 100 pages, because each page is genuinely treated individually.
6.) Less is More – Part Two
The same rule as above goes for on-page text. Pages with 800 to 1,200 words seem to do best on Google but on Bing the reverse is true, with 250 to 500 words being the magic number. Just do not overuse your keyword.
7.) Links are Nice But Not Required
Forget about spending your life building an ever growing number of inbound links for Bing. They do not need them. Your site, at this time at least, is judged on its own merits, page by page.
8.) Be Bold not Strong
The original SEO method dating back to 1996 was using the H1 or ‘strong’ heading tags in your HTML. Forget them for now. Bing gives higher priority to how you would express importance in a word processor document; larger font and bolded text as the main markers.
Summary: I build hundreds of Bing (formerly MSN) targeted mini sites every year using the information above (as it has evolved) and the results have been consistent top ten rankings. You can do it too!
Here’s my magic formula for a one hour top ranking:
A.) Get the.com version of a three to four word keyword as the domain name (dashes are fine.)
B.) Use the domain name as the page heading in a bolded font, slightly larger than the paragraph text.
C.) Write 400 words of natural sounding text using the keyword up to five times.
D.) Mention the keyword once in the first sentence and once in the final sentence of the page – then up to three times scattered throughout the remainder.
E.) Bold one instance of the keyword. Italicize one instance of the keyword. Use one instance of the keyword as a link back to the same page.
F.) Always fill in your Title, Description and Keywords META tags. That’s it.
Good luck and take care!
PS: This works for Yahoo too.
Mike Small is the founder of DotCom Pirates (DotComPirates) A different kind of SEO company, DCP is dedicated to helping website owners optimize for pennies on the dollar of what traditional SEO companies charge. DotCom Pirates offers DYI and Turnkey SEO packages to meet any budget, starting at just $49 for a complete SEO package. Feel free to stop by for your free SEO gift anytime.
Google Panda – An Update
I am surely not the only blogger who asks the question at every opportunity which is “how can I rank higher in Google” and if you are already high “how do you stay there”. I ask this question not only to myself but to Google itself. And you know what, Google is providing the answer. However to get the truth in detail you really need to read between the lines of what Google is telling you. This is what Search Engine Optimisation (SEO) professionals do every day for their clients.
If you didn’t already know, Google has a blog it uses to communicate with its audience about what it is doing, going to do and in some cases have already done to their search engine technology. The tag line on the blog explains what it is all about, ” Insights from Googlers into our products, technology and the Google culture”. So it’s not just about discussion on search engine technology. This is understandable since Google Inc. is now a multinational company providing internet related services which span internet search, cloud computing, software and advertising technologies.
Search still remains the bread and butter for Google since revenue from AdWords brought in almost all of Google’s profits. Search technology whether on mobile or on more traditional apparatus is where future growth will come from for Google and other search providers such as Bing and Yahoo! It is therefore an area where GoogleInc. needs to concentrate its efforts the most.
Why Panda Is Important To Google
As Google consolidates its dominance in search, some estimating at over 90%, there is always a danger of complacency creeping in. Google’s own experience when it started in 2004 cannot be lost on them. At that time Yahoo! and MSN were the dominant search engines looking almost insurmountable for any upstart. However, in came Google with its revolutionary search algorithm and before either incumbent could find out what the word Google actually meant, they were playing second fiddle to the young upstart.
Google to their credit and perhaps also helped in part by the relative incompetence of others in the field, have increasingly consolidated their lead to where it is today. Perhaps there is someone somewhere working secretly to surpass Google at its own game just as Google did to others. Complacency in this game as Yahoo! and MSN found out to their costs should be kept at bay and then some.
Think of Google as a democratic parent ruling over intelligent but cheeky children. Up to the point where Google Panda search algorithm update took place recently, Google was consistent but gentle in its disciplining. But the children were getting increasingly unruly and constantly going over their bounds of discipline.
Google Goes Back For Those Struck By Panda Update
Google finally had enough and in 2011 brought out its “discipline cane” by unleashing Panda update. Some webmasters and bloggers complained that they were struck by Google’s wrath even though they had been following Google’s good practices. They started pointing at websites that they knew were stretching the rules but had got away with their higher rankings. At that time the result of the process was certainly controversial, but today Google continues to release softer Panda updates to catch those sites which slipped through the net after their first major update.
So, what could have prompted Google to release the update in the first place you may ask. The simplest answer is “quality of results”. According to Google, websites prior to the Panda update were ranking high even if they were unpalatable to human reading. Webmasters had found a way to please the search engine robots more than their human audience and got away with the higher rankings. Articles were often stuffed with keywords just for their own sake making blogs difficult to read smoothly. The sites were also messy because they were cluttered with adverts rendering the information difficult to locate for the reader.
Google, remembering its own coup all those years ago, does not want to be complacent and on the receiving end this time. The search business for it is just too important to neglect. It will therefore always strive to make it attractive for its users so that they keep coming back for more.
About Google And Relevance
Google states its aim clearly on its blog “Our goal is simple: to give people the most relevant answers to their queries as quickly as possible.” Two words stick out from this straight away, “most relevant” and “quickly”. Google will only display your site if it contained the most relevant information following a query from its user and only if your web host uploaded that information to the user within a time frame that is acceptable to Google.
Although Panda is one of more than 200 factors Google uses to rank websites in a Search Engine Results Page (SERP), it is perhaps one of the most important. The take away message for any webmaster or blogger from what Google is trying to achieve with the Panda update is quality content written for humans as opposed to what Google robot prefer (or perhaps did previously).
In summary therefor, to satisfy Panda you need to produce quality, relevant material on an uncluttered website that loads at a lightning speed.
Google of-course also issued a subsequent Penguin update which is mainly to do with links to a website.
To your SEO success with Google!
Hanif Somani, Ph.D is an Internet Marketer and Forex Trader. Hanif obtained his Ph.D. from University of London in a scientific discipline and is passionate about conveying complex ideas to his audience in a simple but not simpler way. Hanif believes that anyone can succeed in their endeavors if they first obtain the knowledge and then apply it correctly in an incremental way. Knowledge is the key to success and this is what Hanif is happy to convey and share. I write regularly on all aspects of Online Income Sources which you can find on my blog at Making Money Online.
Google Panda Latest Update
Yahoo SEO Techniques
Different Search Engine Means Different Algorithm
All search engines have their own algorithms to determine the value and, therefore, positioning of websites. While the majority of SEO work tends to concentrate on Google because of the sheer weight of searches they receive it would be foolish to discount or ignore the other major search engines. Yahoo is considered one of the big three along with Google and MSN and by concentrating a little more time and effort on Yahoo optimization it is quite possible to gain a good amount of traffic. With ultra competitive keywords it may actually provide an easier way to generate search traffic than gearing all your efforts solely towards Google.
The Most Important Yahoo Optimization Factor
The first, and most pertinent point is that Yahoo judges content to be the most important factor in their algorithms. They do still consider inbound links and other factors but they are attuned to the way of the content site and they love sites that provide keyword-optimized content in large mass. While that may make it sound easier than concentrating on generating a huge base of inbound links as you would for Google, Yahoo optimization presents its own challenges and its own unique quirks that you should consider.
Looking At Keyword Density
Because of the relevance that Yahoo places on the content within your site, the keyword once again becomes a vitally important aspect of your research. While Google have been striving to promote sites that use organic content and webmasters and SEOs have been optimizing with around 2% to 3% keyword density Yahoo prefers a much greater density level. The danger, of course, is that giving Yahoo what they want may cause Google to deem your content as being keyword stuffed but there is another difference between the two algorithms that can help to counteract this problem.
Using Stems, Inflexions, And Variants Of Keywords
Yahoo is very heavily language based. This means that it is, strictly speaking, more aware of the nuances of the written language. It will include synonyms and inflexions of a keyword when considering your keyword density; something that Google does not consider to the same extent. This means that it is possible to optimize for both without diminishing your ranking with one another.
How To Optimize For Yahoo Without Getting Penalized By Google
Google likes a density of around 2% and Yahoo likes a density as high as 7% or even 8%. This means that you can effectively use 4 variations of a single keyword or phrase and a density of 2% for each. This offers further advantages. With Google you are now gearing your content towards four different keywords and offering the level they want, and you are still providing Yahoo with the much higher density rate that they require. Because you can include plurals and further stems of keywords this means you can write in a much more natural tone.
Using The Near Forgotten Meta Tags
One area that a lot of SEO professionals and webmasters alike now tend to overlook is the Meta tag. However, Yahoo appears to still give consideration to the keyword and description tags in particular. This is quite rare in the case of most search engines and Google certainly do not look for keywords in your Meta tags. Do not attempt to dupe Yahoo, though, and only include keywords that genuinely appear on your page and are relevant to your topic.
Regular, Fresh Content Is King
You’ve probably heard the saying that “content is king” and this is even truer when considering Yahoo optimization. The more content you provide the better. This may mean making regular additions to your site but it will generate the kind of results you are looking for. Blogs are also a very good way to continue adding relevant content to your site that Yahoo will smile down on.
The Lazy Yahoo Bot
Compared to other search engine spiders the Yahoo bot is a comparatively lazy animal. It doesn’t crawl as often as other bots and it certainly doesn’t crawl as deep into your site to find all of your pages and index them. This means you should pay extra attention to creating a legible sitemap and keeping it updated as regularly as possible. Yahoo has a sitemap submission feature that is similar to Google’s and using this is heavily recommended to try and ensure that Yahoo stays on top of the infrastructure of your site and ranks you accordingly.
Inbound Links And Controlling Them Yourself
Inbound links are still important to Yahoo, but again a lot of emphasis is placed on content. Textual relevance seems to be one of the most important factors so having control over your inbound links and being able to determine the pages where they appear and the anchor text of each is important. Perhaps the best way to generate inbound links for Yahoo optimization is to use the article directories to your benefit.
Yahoo Optimization Conclusion
Google may be the search engine that everyone talks about and optimizes for but ignoring Yahoo would be foolish. This is especially true because while the Yahoo algorithm is quite different to the Google one and other algorithms, it is still quite easy to optimize for both. The most important factors to remember are to use relevant Meta tags for every single page of your site, include as much content and update your site with new content as often as possible, and update a sitemap both on your website and with the Yahoo sitemaps function.
WebWiseWords specializes in SEO writing geared toward any search engine or any SEO guidelines. They can create website content pages, articles, blog entries, and more that utilize search engine optimization rules to help promote your site with all of the major search engines, not just Google.
Keyword Research Strategy 101
Keyword research has now become an essential part of a web building process for just about any type of web site. It is no longer enough to just have a fancy looking web site.
In this article, we’re going to go through a basic keyword research strategy. If you’re new to the internet and just about to set up your own web site, this strategy is for you.
Keywords are simply words or, more often, phrases that you would like your web pages to be found with, in search engines. If you had a web site about babies, for example, you would want your web pages to appear when someone searches for “baby names” or “baby furniture” etc. You wouldn’t want your web pages to appear in search results for the keywords “fishing rod” or “hunting guide” because a person doing that search will not be interested in your site.
The first step in your keyword research strategy is to find keywords that are relevant to your web site theme. A good place to start is to just brainstorm of words that you yourself might use to find your web pages. A big mistake that newcomers make is to stop at that. You may be quite surprised that the keyword that you think will be used by others may not be used by them at all.
Fortunately, there are keyword research tools out there that you can use to help you find out what terms are being searched for. One tool you could use is Good Keywords, which is a free keyword generator software that you can use to do a quick keyword research for your terms and their demand (i.e. how many times they’re been searched for in a month). You can download a free copy of Good Keywords from http://www.goodkeywords.com
Typing in the word “baby” in Good Keywords brings up the following results (first 10 only):
baby name 1016116
baby gift 760898
baby r us 493144
baby cds 109643
baby name meaning 103122
baby shower 89866
baby boy music video 88601
personalized baby gift 87855
baby shower game 78860
The second step in your keyword research strategy is to choose “good keywords”. As you can see, the “baby” theme is quite popular. Should you use all terms as your keywords? You could if you wanted to. Depending on the number of competitors you have (i.e. other webmasters who are targeting your chosen keyword), you’d more likely be better off focusing on a tighter theme. A quick search for the word “baby” on Google, comes up with 1,000,000,000 results. With so many competitors what are your chances of ranking in the Top 10? You could focus your entire site on just “baby shower”, for example.
To have a better idea of which keywords to choose, you could use a keyword research tool like WordTracker (http://www.wordtracker.com). WordTracker provides information on how many times your keyword phrase is being searched for in a day, the number of competitors and something else called KEI (Keyword Effectiveness Index). All else being equal, the higher the KEI, the better.
WordTracker has a trial account you can experiment with but it brings back just 30 results, which is a good start to helping you focus on a niche. Typing in “baby shower” in WordTracker brings back the following top 5 KEI results for the following keywords:
152.264, baby shower footprint invitation
73.085, free printable baby shower games
61.711, free baby shower games
52.127, baby shower games
37.829, free printable baby shower invitations
According to WordTracker keyword research, KEI above 15 is a good keyword.
Once you’ve chosen a set of “good keywords”, you next step in your keyword research strategy is to actually use the keywords. You should start off your site by creating web pages with content optimized for the high KEI keywords. How do you do this exactly?
– Focus one keyword phrase per web page
– Use the keyword phrase in your web page Title Tag
– Use it in your keywords meta tag
– Use it in your description meta tag
– Have it appear in the first 250 words of your content
– Strive for 5-7% keyword density (5-7 keywords and/or keyword phrases per 100 words of text).
-Use your keyword phrase in your H1 tag.
-Use keywords and/or keyword phrases in your image ALT tags.
– Use it as the text to any outgoing links on the page.
– Have the keyword appear once at the end of your content.
There’s a lot more to keyword research then I have time to explain in this article. But this basic keyword research strategy should be enough to get you started in the right direction.
Author: Bina Omar
Bina publishes the WebBriefcase at http://WebBriefcase.com.au. She recommends that you check out the free action guide at Action-Guide for a more detailed demonstration on how to go about doing keyword research.
Keyword Grouping – Best Practices
Keyword Grouping can be a boring, manual-intensive process for Search Engine Marketers and Search Engine Optimization Analysts. Depending on the tools you have to work with and the size of your keyword list, it can take anywhere from a couple hours to a couple of days to complete. Often times I start out grouping my keywords one way only to find a few hours later that I didn’t like where it was going so I start all over again. To help save you time from making the same mistakes I made, here are a few tips to consider when grouping keywords.
Some Of The Most Common Keyword Mistakes
In order for the keywords or phrases that you choose to use in relation to your business to be relevant to search engines you need to ensure that they work in correct manner. Simply adding words here and there is not the proper method to use when using this technique, while many companies and individuals tend to make some of the same mistakes we are going to try and help you avoid them or correct them.
- Titles –
You’re right in thinking that the titles of your blogs or articles should include carefully chosen keywords, but the trick is to know the right technique that will get them noticed by the search engines. It is important that the keywords you use flow naturally in the title and that they are used to describe the article in a way that will make the information more enticing for an individual to read.
- Resource Boxes –
It’s a common belief that hyperlinking your keywords or phrases will help your website traffic increase. This is true, but only when it is done in the proper manner. A resource box is basically nothing more than an area to include information about the author; the information in this space should include your name, a brief description of your business, what your website has to offer and of course a link to your website.
- Repetition –
When choosing phrases or words to be used in your articles you should choose at least ten words. This will give you some variety when choosing topics or titles for your articles. Properly using keywords as part of your marketing strategy requires some careful thought. Take your time and choose words that associate with your company or products, this should give you enough material to work from.
When trying to avoid making the same mistakes that many before you have made it is important to know where they failed and do the opposite. The information we have provided is meant to inform you of how others have gone wrong and steer you in the right direction. When done properly, you should notice an improved search engine ranking and know that more people are finding your content to be relevant to their searches. This is a key element to guaranteeing that your company and content can be found by anyone who is searching for a product or service that you and your company offer.
Brian Rasmussen is a website developer with over 12 years of experience in creating and managing websites; specializing in user friendly websites, SEO strategies, and e-commerce integration. For more information on what Brian can help you with visit DIY Website Tools or TokenWebsites.com.