The Keyword Ranking Tool – A Superior Weapon In Identifying Your Competition
Every marketer dreams of getting their site to the number one spot on Google, easily. Some do, and others never seem to be able to understand why they don’t. This explanation should assist you along your way and at the same time, help you to understand exactly what you need to do and what tool you need to help you achieve your goal.
If you achieve your aim of getting into the number one spot on Google will have a dramatic effect on the number of your visitors. The first position achieves nearly 80% or so of the clicks, the second position around 50% and the third about 30%. By position 5 you are likely to only get around 1 in 10 clicks.
So how did the guys or gals in position 1,2 and 3 get there? The right selection of keyword paves the way for a really optimistic chance of reaching these positions. But there is a huge catch. To help make the right choice you do need to know all about a keyword before you proceed. That is where an excellent keyword ranking tool is required. By being a detective at this stage, hours of tears and frustrations later on are removed.
Know What The Competition Is
It is highly unlikely that you have come across a keyword that nobody else is using for ranking purposes. So, you need to know how many websites have the keyword you have chosen within them. If millions have already used the same keyword then you’ll struggle to rank well. On the other hand, a few thousand and you might do really well. If your keyword then has a high daily search too, then you could have found a goldmine.
Know Who Your Competition Is
Knowing exactly who your potential competition is, is vital to keyword ranking. If you find that a huge, portal site is monopolizing the top positions, then, go back to the drawing board. This is very useful and important information to gather at this stage. Very occasionally, it is possible to rank ahead of these sites if you manage to obtain a domain that matches the keyword. Google loves this type of domain and usually rewards it accordingly as Google focuses upon relevance.
Know Your Competition’s Background
Knowing where your competitors come from and the amount of traffic they obtain (or lack of) can be extremely interesting, enlightening and very helpful. It can provide you with many ideas of how to promote your site, who to and where. Knowing the Page Rank (PR) is always helpful but when you are able to drill down and identify why a competitor has a certain PR, what they use for anchor text, where their back-links come from and how those links are ranked, then you have before you all the secrets. A superior keyword ranking tool can provide you with this information and once obtained, you can fine-tune your marketing focus to take over their position.
If, through using your keyword ranking software, you find that your competition is a non-portal site, which is not too big, or too old, then having data to compete directly with them will make the marketing so much easier, more straight forward and more directed. You have almost been given the recipe to success. All that’s required is that you act on the information.
I have been an internet marketer for the last 5 years and would be lost without my keyword ranking tool which also performs keyword searches and monetization strategies, domain suggestions and content identification but doesn’t make tea (yet).