Why You Need To Stop Ignoring The Bing Keyword Tool
Why should a Bing keyword tool be of interest to you or anybody? Why not just concentrate on Google traffic? After all over 80 percent of all search engine traffic is generated by Google. While this is true there are a number of reasons why it would be worth your time taking a look at Bing.
Actually the Bing search engine can provide you with some valuable and significant extra traffic that you can easily get which you have been missing. We are all aware of just how competitive it is getting keywords to score highly in Google search engine results so as to attract traffic from the lucrative search engine. But Bing offers an alternative that is much less competitive and therefore gives you a higher chance of dominating in a way you can never dominate the bigger search engine thus enabling you to attract lots of extra traffic, opening up brand new opportunities for you and your site.
Many people do not even have an idea who owns Bing. Bing belongs to MSN which has for a long time been making spirited efforts to offer some serious competition to Google.
The Bing Keyword Tool Advantages
While there are some basics in Bing search that are more or less the same with what you will find in Google like the number of links pointing to a site, however there are a few key areas where the Bing algorithm differs completely with that of the more famous search engine. One example is that Bing places much more emphasis on the age of a domain name than Google does. And so if your site has been around for a longer time than some close competitors you can take advantage of this fact and dominate most of the Bing traffic in your niche. This is a good enough reason for anybody to sit up and start paying close attention to Bing search.
Other Keyword Tools
Word stream provides the Bing keyword tool for free and it has a number of different keyword tools. Firstly there is a keyword research tool containing over one billion keywords. Any search you do will generate a top 100 related keyword phrases.
Then there is a negative keyword research tool. This is ideal if you are running PPC (pay per click) ads and you want to avoid it running when certain keywords are used in a search term. Usually the idea here would be to improve the quality of the leads you generate from your ad campaign and so this is a pretty useful application to have access to.
Even more interesting in this Bing keyword tool is a grouping device. All you do is paste a list of keywords and it will re-organize them and list them in groups that would be profitable for you to target. Then there is a keyword niche finder that will generate sub-niches that you would otherwise have missed for every keyword you enter as well as plenty of long tail keyword phrases.
All this proves beyond any doubt that the Bing keyword tool should not be ignored, instead you can be sure that any attention you pay to it has the potential of yielding enormous extra traffic for you.
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Why You Need To Stop Ignoring The Bing Keyword Tool
DIY Keyword Marketing Vs Paid Services
Keyword marketing is an essential concept that can make or break the success of an Internet company. Just about any business, large or small, has the opportunity to improve its online presence and drive more Web traffic to its website by using the right marketing strategies that involve keywords and increasing page rank.
Introduction to Keyword Density
Search engine optimization has always put emphasis on Keywords; however with the ever changing and evolving algorithm of the search engines (Google in particular), is it really worth to consider keyword density or not?
My answer is yes and no.
Should we mind?
The fact is in the quest of Google for more and more quality content and less and less spam, the algorithm takes less and less consideration of specific keywords but rather the general relevancy of the content as a whole.
Another speculation towards this conclusion is also the fact that whoever was to write an article for readers will actually meet the required density almost naturally.
Does it really hurt to focus on it or not?
No, it doesn’t hurt, at least not directly. The obvious downside is clearly the waste of time spent on something that is done naturally through your genuine writing. Now on the other hand, for all the other aspects of your optimization (beside the main content of your page), keyword density does play a role. Indeed people must be aware that not optimizing a site will get you unnoticed, however thanks to their new algorithm, one should not over-optimize if he or she doesn’t want to be penalized.
The truth is that abuse of keywords will hardly ever come from your main content, but rather from the optimization of all the other factors on your page. This is particularly applicable for these elements:
- Page title
- Meta Tags
- Meta Description
- Images Description
- Headers Tags
I said particularly applicable, which means that because I didn’t list an element here doesn’t mean that it’s not important. To put it simple, it is the same for all the elements of your page.
What is the right percentage?
The difficulty with keyword density is that there’s no magic number! That’s right, the keyword density is a relative value constantly fluctuating as it is usually drawn from the top 10 websites of your keyword. However, the formula itself is simple to understand for the people who are willing to spend some time on it.
Title Density Calculation
If you want to make sure that your density is satisfying for your specific search term, here’s the process:
For this example, we’ll assume that I want to check the keyword density of my page title “Keyword Density by Nicolas Prudhon” for the search term “Keyword Density”.
- Make a Google search of your keyword term, let’s say “Keyword Density”.
- Write down all the 10 page titles.
- Count how many words in your page title. In our case 5 words.
- Count how many times you use your keyword. In our case 1 time.
- Do the same for each page title of your top 10 competitors. The count varies from 2-12 words.
So what do we get from those numbers:
If we make the ration of our keyword and page title length, the keyword density for our search term is:
- Keyword Density: 40
- Density: 20 and 100 and 40 and 50%
The next step is to compare your competitors’ ratios and yours.
- If your density is lower than your competition, you should consider removing some text to increase your keyword density or the search engine may not consider your page as sufficiently relevant.
- If your density is within the range, you are doing a good job.
- If your density is above your competitors, it’s a warning! Consider adding more text to decrease your density, or you’ll be facing the risk to be considered as spamming through over-optimization and may get penalized.
In our case, we are passing the density test.
The same concepts and method applies to each and every element of your website. For the people who still give much importance to the keyword density, I recommend to try to achieve a median ratio, rather than being close to an extreme side; simply because as I mentioned earlier, it’s a fluctuating ratio depending on which site is in the top ten. Playing the average and being in the middle should give you some flexibility.
Nicolas Prudhon is a SEO Strategist with over 10 years of experience, as well as a published author. In his spare time he enjoys folding
What Bing Won’t Tell You – But You Need to Know
Every major search engine happily gives you published hints and tips on how to optimize your pages for improved rankings on their sites. But when you read these guidelines you quickly discover that most of it is just their own wish list. Things like ‘Don’t write for search engine bots – or – do not hide keywords with a font matching the background color.’ It is all good advice but kind of general and already well known (for at least the past decade.)
But there are always things a search engine will not tell you. And, of course, these are the things that make all the difference in your SEO efforts and results. That said; here are 8 things Bing doesn’t want you to know (In a hurry? Jump to the Magic Formula section at the end):
1.) Your Domain Name Matters – A Lot
Search for just about anything on MSN / Bing and at least three of the top five matches will have some version of that keyword as the domain name. For example if you wanted to optimize for the keyword ‘my domain’ you should try to get the domain name ‘mydomain.com.’ If that is taken, opt for ‘my-domain.com.’ If that’s taken try for a name starting with ‘mydomain’ and ending with a word that is commonly associated. This is called LSI or Latent Semantic Indexing. A good example of this would be ‘mydomainname.com’ or ‘my-domain-name.com.’ BTW, Bing treats dashes as a space so as long as long as the dashes merely separate words, they are treated much like the non dash version.
2.) There is No Sandbox
Here’s some great news for anyone just getting started. Bing does not seem to care about the age of your domain name. There is no ‘sandbox’ like Google has. Many people, myself included, have registered brand new domains and had them ranking in a matter of days.
3.) DotCom Trumps DotNet
Today some search engines like Google will often give.net and.com virtually the same value, and possibly higher value for a.org that is for a recognized non profit organization. Bing however appears to prefer the.com version. You can even see instances where a ‘.co.uk’ site gets high rankings simply because it uses the exact keyword in the domain name and.co is close enough to.com.
4.) We Like Sub Domains
Most web hosts will let you add sub domains to your website. On Bing, if you have the sub domain mydomain.mydomain.com you are in for some potentially great rankings. The same is true if you have my.domain.com, but to a slightly lesser degree.
5.) Less is More – Part One
We have been trained by Google to try to have hundreds of pages of quality content on every website. Bing adheres to the old policy that they are indexing web ‘pages’ not web ‘sites’ (like Google says they do, but Bing apparently really means it.) This means each page is treated on its own merit so a site with one page has the same chances of being ranked as a site with 100 pages, because each page is genuinely treated individually.
6.) Less is More – Part Two
The same rule as above goes for on-page text. Pages with 800 to 1,200 words seem to do best on Google but on Bing the reverse is true, with 250 to 500 words being the magic number. Just do not overuse your keyword.
7.) Links are Nice But Not Required
Forget about spending your life building an ever growing number of inbound links for Bing. They do not need them. Your site, at this time at least, is judged on its own merits, page by page.
8.) Be Bold not Strong
The original SEO method dating back to 1996 was using the H1 or ‘strong’ heading tags in your HTML. Forget them for now. Bing gives higher priority to how you would express importance in a word processor document; larger font and bolded text as the main markers.
Summary: I build hundreds of Bing (formerly MSN) targeted mini sites every year using the information above (as it has evolved) and the results have been consistent top ten rankings. You can do it too!
Here’s my magic formula for a one hour top ranking:
A.) Get the.com version of a three to four word keyword as the domain name (dashes are fine.)
B.) Use the domain name as the page heading in a bolded font, slightly larger than the paragraph text.
C.) Write 400 words of natural sounding text using the keyword up to five times.
D.) Mention the keyword once in the first sentence and once in the final sentence of the page – then up to three times scattered throughout the remainder.
E.) Bold one instance of the keyword. Italicize one instance of the keyword. Use one instance of the keyword as a link back to the same page.
F.) Always fill in your Title, Description and Keywords META tags. That’s it.
Good luck and take care!
PS: This works for Yahoo too.
Mike Small is the founder of DotCom Pirates (DotComPirates) A different kind of SEO company, DCP is dedicated to helping website owners optimize for pennies on the dollar of what traditional SEO companies charge. DotCom Pirates offers DYI and Turnkey SEO packages to meet any budget, starting at just $49 for a complete SEO package. Feel free to stop by for your free SEO gift anytime.